UX / UI DESIGNER | ART DIRECTOR

Staples Rewards Reinvention & Price Match Guarantee

Selected as a core member of the reinvention team responsible for creating a new look for the relaunch of the Staples Rewards program. Completed this project while still a Junior Designer and worked with a Lead Designer, Senior Designer, Copy Manager, and Creative Director. Worked with the core team to build out all assets of this program from window posters and in-store signage to images for our social media channels.

Initial design concept
Window poster
Window poster
Shelftalker
Series of rewards-focused social posts highlighting the unexpected products you earn rewards on as well as use your rewards toward these products.
 
Co-art directed the photo shoot in our in-house photo studio.
Series of rewards-focused social posts highlighting the unexpected products you earn rewards on as well as use your rewards toward these products.

Co-art directed the photo shoot in our in-house photo studio.
 
Series of rewards-focused social posts highlighting the unexpected products you earn rewards on as well as use your rewards toward these products.

Co-art directed the photo shoot in our in-house photo studio.
 
During the 2013 holiday season, Staples wanted to promote their new price match guarantee. To support this, we developed a social game using Google's Wildfire marketing tool.
 
Every day for two weeks, a new price would be posted in the black bar that now reads "Thank you for playing!" Players would then have to select which product out of 3 shown matched that price. A player would be selected at random to win that day's prize.
Social post created to drive to the Match That Price Giveaway. This social post was promoted in order to maximize visability to both the game and our new price match guarantee.
Social post created to drive to the Match That Price Giveaway. This social post was promoted in order to maximize visability to both the game and our new price match guarantee.
 
↑Back to Top