Talbots: Proposed DFS Partnership Site Refresh

This was a proposed concept for the Talbots/Dress for Success partnership site creative refresh. The goal from marketing was to update the current Talbots/DFS partnership site to include information on how much was raised and donated during the 2015 Donations Drive. The site also needed to contain information about the Dress for Success program, the video that was created to showcase the Talbots/DFS partnership, upcoming events, and quotes from actual women who have benefited from the DFS program. This proposed concept features a single page that contains links that the user can click on to receive more information. All of the links would bring up a lightbox over the landing page. This not only made for a better experience for our user - because she wasn't bounced around to multiple pages - but it also helped to make all of the different pieces of information we needed to include more digestable.

Main page divided into sections where the user can choose to learn more. Each link will bring up a lightbox that contains more information.

Instance when the user clicks on "Learn More" in the header graphic. They receive a brief overview of the Dress for Success program.

Instance when the user clicks on "Listen to Stories" in the header graphic. This lightbox will bring up the Talbots/Dress for Success partnership video.

Instance when the user clicks on "Learn More" in the Thank You section. This lightbox contains facts of what the money raised can be used toward.

Instance when the user chooses to learn more about the Talbots Grant Program.

Instance when the user chooses to learn more about the Dress for Success Power Walks.

↑Back to Top